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Sunscreen Dispensers as Useful Public or Brand Service

It's been unusually hot over the past weeks in Germany and climate change experts expect that we will face such heat waves more often in the next decades. When Mr. WOM reported on a sunscreen dispenser in a beach club in Hamburg I thought this is a perfect example for an useful and unobtrusive service that is novel enough for effective word-of-mouth marketing. This made me curious about whether any brands have come up with something like this as a brand service.


How Constraints Drive the Adoption of Groundbreaking Ideas

Earlier this year I had taken another MOOC on Coursera after the course on Human-Computer Interaction last year: Leading Strategic Innovation in Organizations by Prof. David Owens of Vanderbilt University.


The course was structured around six innovation constraints: Internal factors are creative ideas by individuals, a supportive group and capable execution by the organization while external constraints are a willing market that recognizes utility and value, favorable regulations and a functioning technology.


Usability Flaws of the DHL Packstation

13.02.2013 in EnglishInspirationUser Experience  von Katrin Mathis

For quite some time, I am a big fan of "Packstation" a service providing automated booths for self-service collection of parcels by DHL. Having started as a pilot project in 2001 there are now over 2500 Packstations in Germany so that according to DHL 90% of the population lives within 10 minutes of one (I wonder by with which means of transport though).


Creativity Lessons from Pixar

05.02.2013 in EnglishInspiration  von Katrin Mathis

On a recent visit to Hamburg, I used the opportunity to visit the exhibition "Pixar - 25 years of animation" at the "Museum für Kunst und Gewerbe." I found many similarities and inspiration related to my own work processes that I want to share today.


Watch the former dean of Pixar University Randy Nelson talk on the Collaborative Age:


Taking Aerial Gondolas to Work? A Disruptive Technology for Mobility.

25.01.2013 in EnglishInspiration  von Katrin Mathis
Roosevelt Aerial Tramway in New York
Photo by Shinya Suzuki

To many, it probably looked like an April Fools' joke when the local newspaper Badische Zeitung last year reported on an idea of local councillor Nils Höck from Christian Democratic Union of Germany (CDU) to connect the train station in Müllheim with the town center by aerial gondolas known from ski-regions and other tourist attractions.


But the idea is not new. Especially developing countries heavily rely on so-called cable propelled transit for urban transport. Examples can be found among others in Colombia, Venezuela, Brazil, Vietnam and Algeria but also in North America with the Roosevelt Island tramway and the Portland aerial tram. In London, the new built Emirates Air Line just opened last year. Inspired by these examples, many other cities are investigating the concept. Innovation firm Frog, known for design thinking, presented the "Wire", their vision of an overhead cable-powered transit as part of a single fare system in combination with bikes, car sharing etc. for Austin, Texas at the PSFK conference in San Francisco last November. 

Katrin Mathis, UX Konzepterin und Service Designerin aus Freiburg

Katrin Mathis
MBA in Service Innovation & Design und BSc in OnlineMedien berät seit über 10 Jahren Unternehmen, die digitale Transformation zum Nutzen ihrer Kunden einzusetzen.


Was andere sagen

Bei meiner Vorbereitung einer Vorlesung habe ich Ihre Inhalte entdeckt. Sie haben es drauf! Service Engineering und Blueprint finde ich nirgends so toll erklärt wie bei Ihnen!

Markus V. Burkat,
VMM Unternehmensberatung® und
Dozent an der FOM Hochschule