DIGITAL CONCEPTS
WITH ADDED VALUE.

DIGITAL CONCEPTS WITH ADDED VALUE.

Design Thinking Workshop

Design Thinking is a much-noticed mindset and a set of user-centered innovation methods. The "inventive thinking" applies a designer's approach to challenges from other fields.

 

Design Thinking follows a structured innovation process

Firstly, Design Thinking focuses on problem understanding. Rather than selecting a solution at an early stage, the outcome will be open. You will involve potential customers and identify unmet needs. Only after you have uncovered the true problem you will start to develop solutions. Make the best ideas tangible with the help of rapid prototypes. Test your prototypes with users and develop them further based on user feedback.

The structured approach of Design Thinking in interdisciplinary groups is well-suited to develop new products or services, marketing concepts, or business models. Design Thinking can contribute to a more innovative working culture.

Experience Design Thinking Hands-on

A Design Thinking Workshop typically starts with an introduction and case studies. The participants actively run through all phases of the Design Thinking process within a short timeframe. Subsequently, they work on one or more challenges supported by coaches.

 

Whether you would like to invest half a day, two days, or a full week, we will coordinate the exact sequence of the workshop in a preliminary discussion.

Benefits

  • Preliminary discussion
  • Planning and realization of the workshop
  • Provision of prototyping materials
  • By request arranging for a location and catering
  • Documentation and follow-up

Target groups

  • Marketing Managers
  • Innovation and Business Development Managers
  • Sales and Marketing Managers
  • Founders

Would you like to become familiar with Design Thinking for your organization? Contact me so that we can develop a workshop concept tailored to your needs!

Katrin Mathis, UX Konzepterin und Service Designerin aus Freiburg

Katrin Mathis
MBA in Service Innovation & Design, has worked as a consultant for digital services for over 10 years. With a lot of empathy, she designs solutions with added value.