Business Model Innovation Workshop

Innovation is not limited to new products and services. All elements of a business model provide opportunities for innovation. Digital transformation enables new business models and displaces business models of whole industries. Examine your own business model and explore how it could change within the upcoming years.

Business Model Canvas Workshop

Visualize your business model in the Business Model Canvas. With nine components clearly arranged on a single page, you will become aware of any interdependencies.

Take into consideration the view of clients with the Service-Logic Business Model Canvas and design customer-centered business models.

THE Business Model Canvas Workshop Environment Map

The Business Model Environment takes into account the context of a business model. Outline which external forces and trends are likely to impact your business model. With this understanding, design competitive business models that prepare you for the future.

Value Proposition Canvas Workshop

The Value Proposition Canvas focuses on two business model components: customer segments and value proposition. A product-market fit, when your products and services relieve relevant pains or create valuable gains for your customers, provides a solid basis for a successful business model.

A Business Model Workshop typically starts with an introduction and case studies. You will get to know the components of the Business Model Canvas and characteristic business model patterns. You will actively work on your own business model. Depending on the duration of the workshop, you will also learn how to test and validate business models with potential customers.


Whether you would like to invest half a day, two days, or a full week, we will coordinate the exact sequence of the workshop in a preliminary discussion.


  • Preliminary discussion
  • Planning and realization of the workshop
  • Provision of prototyping materials
  • By request arranging for a location and catering
  • Documentation and follow-up

Target groups

  • Managing Directors
  • Innovation and Business Development Managers
  • Product Managers
  • Marketing Managers
  • Division Managers
  • Founders

Contact me if you'd like to analyze your business model and develop it to be future-proof.

Katrin Mathis, Business Model Workshop Facilitator based in Freiburg, Germany

Katrin Mathis
MBA in Service Innovation & Design, has worked as a consultant for digital services for over 10 years. With a lot of empathy, she designs solutions with greater value.