Google Analytics Training

Google Analytics is the preferred Web Analysis tool in many organizations. However, few tap the full potential of their valuable web analytics data. I empower your team to implement the full scope of tracking features and to extract valuable insights. On demand, trainings can comprise hands-on exercises and a joint creation of a tracking concept.

Course content

Google Analytics Basics

  • Logfile Analysis vs. Page-Tagging
  • Google Analytics Cookies
  • Data Privacy

Implementation and Individualisation

  • Account Structure and User Management
  • Profiles and Filters
  • Site Search Tracking
  • Conversion Goals
  • E-Commerce Tracking
  • Social Media Tracking
  • AdWords Linking and Remarketing
  • Manual Campaign Tagging
  • Virtual Pageviews and Event Tracking
  • User Timing
  • Cross-Domain Tracking
  • Custom Variables


  • Debugger Browser Extension
  • Google Tag Manager

Professional Analysis

  • User Interface
  • Standard Reports
  • Advanced Segments
  • Custom Reports
  • Dashboards
  • Real-Time Reports
  • Intelligence Events

Universal Analytics

  • New library and cookies
  • User ID Control and Offline Data Import
  • Custom Dimensions and Metrics
  • Dimension Widening


Google Analytics Trainer Katrin Mathis

Katrin Mathis is Google Analytics and Google AdWords Qualified Individual.




  • One-day seminar e.g. 9–17 o'clock
  • Smalls groups with 3–12 participants
  • Digital training material
  • Certificate of attendance

Public courses and in-house trainings
on request


Selected past trainings

Badische Zeitung - die Informationsplattform für Freiburg und Südbaden
Teaching assignment at the summer school Informatica Feminale Baden-Wuerttemberg 2013
Key Systems – International, ICANN-accredited domain registrar
Neoskop – Agency for digital communication in Hannover