Design Sprint

Create and test new products, services, or features in only one week. In mixed groups with 5–8 individuals, you will be focused on the work for a new development or optimization for 2–5 days. In a customer-centered process, you will first immerse yourself into understanding the challenge. Only then you will create solutions that you will make tangible with rapid prototypes. At the end of the sprint you will test your solutions with users. After the week, you will have a tested prototype upon which you can build.

Day 1

On the first day of the Design Sprint, you will strive to deeply understand the challenge.


Day 2

On the second day of the Design Sprint you will create a range of possible solutions for your challenge.


Day 3

At the third day of a Design Sprint, you will choose one solution approach which you will develop further.


Day 4

At the fourth day of a Design Sprint, you will make your solution tangible with a rapid prototype.


Day 5

At the fifth and final day of a Design Sprint, you will test your prototype with potential users.


Most developer teams have long adopted an agile way of working in short cycles called sprints. The Design Sprint Framework was created as a structured process by Google Ventures in 2010. Design Sprints combine the best methods from Design Thinking and User Research. Sprints have been run by numerous organizations, such as Merck, Uber, United Nations, Rosetta Stone, and KLM Airlines. Design Sprints are equally suited to solve one-time challenges as well as continuously working along developer teams.

Benefits of Design Sprints

Within the time constraint, teams work more focused and goal-oriented. Employees from different departments work together. They decide quickly and jointly support the developed solutions.


During the sprint, you take into consideration insights and feedback from potential clients. In small steps with manageable investments, you get closer to a solution day by day. This increases your chances for success and minimizes the risk of failing with the developed solution.


Shorten your planning and design process significantly with Design Sprints. Get to know a customer-centric way of working with manageable budget and drive ideas forward within a short period of time.

Benefits of an External Sprint Master

You can run Design Sprints by yourself at any time! The materials are freely available. Don't underestimate the preparation, though! Thorough sprint preparation can easily take more time than the sprint itself. A neutral facilitator resolves incipient conflicts and takes corrective actions during the sprint.


As an external sprint master, I have the experience from numerous workshops in various sectors. I know many methods in the fields of User Experience, Service Design Thinking, and Business Design. This allows me to compose an ideal mix of methods customized to your challenge.


  • Preliminary discussion and prearrangement
  • Facilitation of the sprint as Sprint Master
  • Provision of prototyping materials
  • By request, arranging for a location and catering
  • Documentation and follow-up

Target groups

  • Product Managers
  • Innovation and Business Development Managers
  • Marketing Managers
  • Managing Directors
  • Founders

If your goal is to optimize existing products or services, we can hold an audit in a preceding Review Sprint to determine challenges to work on in a Design Sprint. If you don't deeply know your target group yet, we can create insights in a preceding Research Sprint that you can build upon in the Design Sprint. And if you enjoy working with me during the sprint, I willingly support you in implementing the developed prototypes. Talk to me so that we can develop a custom concept for your challenges!

Katrin Mathis, Experience and Service Designer based in Freiburg, southern Germany

Katrin Mathis
MBA in Service Innovation & Design, has worked as a consultant for digital services for over 10 years. With a lot of empathy, she designs solutions with added value.