My week as rotating curator for @ichbinBW

03.05.2013 in EnglishNews  by Katrin Mathis

Oliver Gassner has started the @ichbinBW Twitter account in the beginning of the year. Each week a different person from Baden-Württemberg curates the account with their own personal touch. The concept of Rotation Curation was started by @Sweden in December 2011 and has since spread to not only countries but also regions, cities and even companies such as @being-vodafone. I'm not born in Baden-Württemberg but have lived here for most of the past 8 years. After following the account for a while I decided to apply for curating the account between April 22 and April 28.


Most of the tweeters before me were from the larger Stuttgart area. As the first curator from Southern Baden my focus was on tweets from the larger region of Freiburg down to Basel. My topics included mobility, the local economy for example with Milka and Smashing Magazine and all the things that make this region so livable. Weeks before I had started to loosely collect material for my tweets in Evernote and I used the sunny weather the week before to shoot some pictures. My title picture showed a "Bächle", one of Freiburg's landmarks in front of the town hall.

@ichbinBW Twitter account curated by Katrin Mathis from Freiburg

As a follower of the account I clearly enjoyed its diversity but quality has been as diverse as the people curating the accounts. Some weeks I was about to unfollow the account because of the sheer mass of largely bland tweets that flooded my Twitter timeline while in most weeks I learned some interesting things about the state I'm living in. As a curator I found it hard with the many people the account is following to keep track of all of their tweets. The follower-base is quite political and there also is much more private chatter than in my personal account where I clearly value quality over quantity. Looking back, it is hard to distinguish who published which tweets and I find it confusing to look at my own tweets with the picture of another curator next to it. Therefore I find it important to carefully select curators because one unqualified curator can shed a bad light on the whole account and all of its former curators. Unfortunately it also was a busy week in which I spent a lot of time in trains without a solid internet connection so that it was not always easy to publish tweets and keep up with interactions.


Tweet on Bächle in @ichbinBW Twitter account curated by Katrin Mathis from Freiburg

The best part of the experience was getting in touch with people from Baden-Württemberg and beyond. For example, I learned from Michael who curated the account @wirlebenAC in the same week that there are "Bächle" in Aachen as well. Even though I had most tweets ready at the beginning of the week, my goal was to also retweet and reply to tweets that popped up during those days. In the week before @tanjasagasser had tweeted about "Stolpersteine" in Heilbronn, stumbling blocks that serve as memorials for individual victims of Nazism. This discussion dragged on into my week and I contributed a picture of the stumbling blocks right in front of my office. Overall, I found quite a few new followers and accounts worth to follow also for my private account @katrinmathis.


If you would also like to tweet for @ichbinBW have the heart to apply. You should have prior experience with Twitter in order not to struggle with the technology too much, have strong bonds with Baden-Württemberg and be ready to publish at least 3–5 tweets (in German) for a full week.


Katrin Mathis, UX Konzepterin und Service Designerin aus Freiburg

Katrin Mathis
MBA in Service Innovation & Design und BSc in OnlineMedien berät seit über 10 Jahren Unternehmen, die digitale Transformation zum Nutzen ihrer Kunden einzusetzen.


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